The Confidence Code
25 years of connection – and one big question
This year marks a quarter century for Outsourced Events. For Alex and Denise, it's been a fantastic journey built on the belief that the best business happens when you bring people together.
Everything we've done has been about fostering genuine connections and relationships that last well beyond the event itself and we're incredibly grateful to everyone who's made this possible.
To mark 25 years, we're asking an important question: what’s on the minds of tech marketing leaders and where are they focusing their energy?
The answer is The Confidence Code – our new insight into the pressures and priorities shaping 2026 and beyond, from performance, budgets and channels, to future challenges, AI integration and skills.
We found that leaders are investing boldly across channels, delivering stronger ROI and hitting targets. But scratching the surface, we uncovered real tensions – using AI effectively, accessing specialist talent and proving value when buying journeys are more complex than ever.
Want to be first to receive the findings and see what your peers are thinking? Sign up here and we’ll send you the report as soon as it goes live.
And stay tuned for more exciting plans to mark our milestone on our socials and upcoming newsletters.
Our Latest Knowledge & Insights
The dopamine - driven event: what neuroscience tells us about tradeshow engagement
Why do some tradeshow stands pull in crowds while others stand empty, and why does a prize wheel often outperform a polished product demo? This article explores the neuroscience behind tradeshow engagement, drawing on insights from Professor Paul Howard-Jones, professor of neuroscience and education at the University of Bristol, shared at a recent Outsourced Events thought-leadership evening.
Read More
Outsourced Events named finalist at the micebook Awards 2026
Outsourced Events has been named a finalist at the micebook Awards 2026 in two categories: Best UK Agency and Best Internal Communications Event — For our work on Ocean Infinity Thrive '25. The winners will be announced at the micebook Awards ceremony on 25th June and we couldn't be more proud to be in the running.
Read More
Why your conference agenda may be working against your attendees' brains
You've spent months crafting the perfect agenda. But if the programme doesn't account for how the brain actually processes and retains information, even the most compelling content can fall flat. Here's what neuroscience tells us and what it means for how you design events.
Read More
