The Confidence Code
25 years of connection – and one big question
This year marks a quarter century for Outsourced Events. For Alex and Denise, it's been a fantastic journey built on the belief that the best business happens when you bring people together.
Everything we've done has been about fostering genuine connections and relationships that last well beyond the event itself and we're incredibly grateful to everyone who's made this possible.
To mark 25 years, we're asking an important question: what’s on the minds of tech marketing leaders and where are they focusing their energy?
The answer is The Confidence Code – our new insight into the pressures and priorities shaping 2026 and beyond, from performance, budgets and channels, to future challenges, AI integration and skills.
We found that leaders are investing boldly across channels, delivering stronger ROI and hitting targets. But scratching the surface, we uncovered real tensions – using AI effectively, accessing specialist talent and proving value when buying journeys are more complex than ever.
Want to be first to receive the findings and see what your peers are thinking? Sign up here and we’ll send you the report as soon as it goes live.
And stay tuned for more exciting plans to mark our milestone on our socials and upcoming newsletters.
Our Latest Knowledge & Insights
25 Years of Outsourced Events: A year of recognition and reflection
In 2001, Denise Sharpe and Alexandra Sibley set up Outsourced Events in a small office in Chiswick, West London, with a simple idea: build an events agency that could work so closely with its clients that it felt less like a supplier and more like an extension of their own team. Twenty-five years on, that idea has grown into a business trusted by some of the world's biggest technology brands and professional associations, but the thinking behind it hasn't changed.
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From passive audience to active participant: what neuroscience tells us about association conference design
Association conferences carry a unique responsibility: to advance knowledge, build community and support the professional development of their members. Yet the way most are structured runs counter to how the brain actually learns. Neuroscience offers a more effective path. Find out how.
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Our biggest year for awards yet: Ten shortlisting’s in two weeks
In the space of two weeks, Outsourced Events has picked up ten shortlisting’s across two of the industry's leading awards programmes: the UK Agency Awards and the Association Excellence Awards. Between them, they recognise the agency, our leadership and importantly, stand-out events with two long term clients: the British Maternal & Fetal Medicine Society (BMFMS) and the British Society for Gynaecological Endoscopy (BSGE).
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