The Confidence Code

25 years of connection – and one big question

This year marks a quarter century for Outsourced Events. For Alex and Denise, it's been a fantastic journey built on the belief that the best business happens when you bring people together. 

Everything we've done has been about fostering genuine connections and relationships that last well beyond the event itself and we're incredibly grateful to everyone who's made this possible.

To mark 25 years, we're asking an important question: what’s on the minds of tech marketing leaders and where are they focusing their energy?

The answer is The Confidence Code – our new insight into the pressures and priorities shaping 2026 and beyond, from performance, budgets and channels, to future challenges, AI integration and skills.

We found that leaders are investing boldly across channels, delivering stronger ROI and hitting targets. But scratching the surface, we uncovered real tensions – using AI effectively, accessing specialist talent and proving value when buying journeys are more complex than ever.

Want to be first to receive the findings and see what your peers are thinking? Sign up here and we’ll send you the report as soon as it goes live.

And stay tuned for more exciting plans to mark our milestone on our socials and upcoming newsletters.