Outsourced Explores: Innovation & Adapting to Change
In this final episode Yasmeen hosts three members of the Outsourced Events and Outsourced Engagement leadership team. As event planners it is intrinsic to be able to adapt and as a company it is key to innovate, over the past 20 years we have done both.
Over the course of the pandemic we saw the popularity of virtual events sky rocket as businesses sought to replace the sales funnel with leads that usually came from tradeshows and other events. As an agency we upskilled our workforce from in-person event specialists to also be experts in delivering premium virtual events. At the heart of the discussion we look at how the world continues to change and how we must as a business and as people reflect that.
Click here to listen to the full episode on your podcast platform.
In this episode we cover:
- Building a business that can evolve and adapt
- Innovations and changing as a business during Covid-19
- Covid-19 driving innovation and accelerating change
- Green solutions
- An environmentally conscious events industry
- New marketing strategies
- Community building
- Life’s obstacles
Our Experts
Alexandra Sibley
Alexandra has worked in the IT & Telecoms event industry for over 25 years, developing particular expertise in sponsorship and exhibition sales and management. Before joining Outsourced Events, Alexandra headed up an international sales team selling sponsorship and exhibition packages to IT & Telecoms companies around the globe. She now works on behalf of clients to hit sponsorship revenue targets, while also ensuring that all sponsors have a successful experience.
Denise Sharpe
Denise has over 30 years’ experience in the events industry. Before joining Outsourced Events as a founding partner, Denise sat on the Board of Directors at the Phillips Group – a leading IT & Telecoms publishing, research, training and conference supplier – where she headed up the conference division. Denise is managing director of Outsourced Events.
Cassandra Keogh
Cass has 20 years’ experience in project management. Highly analytical, Cass loves to brainstorm with the team to find the perfect solution to any challenge. Having recently completed a degree in business marketing, Cass has invaluable insight into what makes customers tick. She is a real outside of the box / innovative thinker – which is what makes her the prefect Director of Strategic Initiatives for Outsourced Events. Cassandra has a breadth of experience in conference, tradeshow and special event management.
Alexandra Sibley
Co-Founder/Chief Customer Officer
Alexandra has worked in the IT & Telecoms event industry for over 15 years, developing particular expertise in sponsorship and exhibition sales and management. Before joining Outsourced Events, Alexandra headed up an international sales team selling sponsorship and exhibition packages to IT & Telecoms companies around the globe. She now works on behalf of clients to hit sponsorship revenue targets, while also ensuring that all sponsors have a successful experience.
Our Latest Knowledge & Insights
A Guide to Technology User Groups
For the technology industry, user groups are a hugely powerful tool for both users and developers of new hardware and software. Read this detailed guide for more information.
Read More
How to choose the right venue for your corporate event
The right venue can make or break your event. More than just a location, your venue serves as the foundation of your entire event experience and directly reflects your company's values and standards. Our comprehensive venue selection guide covers everything from common mistakes to avoid, key evaluation factors, budgeting strategies, and sustainable options.
Read More
Mind the neuromyth: What neuroscience really says about how we learn
How do our brains learn and what fuels creativity? Can this knowledge transform how we share information - be that in training or marcomms? These questions and more were answered by Professor Paul Howard-Jones at OE's latest thought leadership event.
Read More