Outsourced Explores: Innovation & Adapting to Change
In this final episode Yasmeen hosts three members of the Outsourced Events and Outsourced Engagement leadership team. As event planners it is intrinsic to be able to adapt and as a company it is key to innovate, over the past 20 years we have done both.
Over the course of the pandemic we saw the popularity of virtual events sky rocket as businesses sought to replace the sales funnel with leads that usually came from tradeshows and other events. As an agency we upskilled our workforce from in-person event specialists to also be experts in delivering premium virtual events. At the heart of the discussion we look at how the world continues to change and how we must as a business and as people reflect that.
Click here to listen to the full episode on your podcast platform.
In this episode we cover:
- Building a business that can evolve and adapt
- Innovations and changing as a business during Covid-19
- Covid-19 driving innovation and accelerating change
- Green solutions
- An environmentally conscious events industry
- New marketing strategies
- Community building
- Life’s obstacles
Our Experts
Alexandra Sibley
Alexandra has worked in the IT & Telecoms event industry for over 25 years, developing particular expertise in sponsorship and exhibition sales and management. Before joining Outsourced Events, Alexandra headed up an international sales team selling sponsorship and exhibition packages to IT & Telecoms companies around the globe. She now works on behalf of clients to hit sponsorship revenue targets, while also ensuring that all sponsors have a successful experience.
Denise Sharpe
Denise has over 30 years’ experience in the events industry. Before joining Outsourced Events as a founding partner, Denise sat on the Board of Directors at the Phillips Group – a leading IT & Telecoms publishing, research, training and conference supplier – where she headed up the conference division. Denise is managing director of Outsourced Events.
Cassandra Keogh
Cass has 20 years’ experience in project management. Highly analytical, Cass loves to brainstorm with the team to find the perfect solution to any challenge. Having recently completed a degree in business marketing, Cass has invaluable insight into what makes customers tick. She is a real outside of the box / innovative thinker – which is what makes her the prefect Director of Strategic Initiatives for Outsourced Events. Cassandra has a breadth of experience in conference, tradeshow and special event management.
Alexandra Sibley
Co-Founder/Chief Customer Officer
Alexandra has worked in the IT & Telecoms event industry for over 15 years, developing particular expertise in sponsorship and exhibition sales and management. Before joining Outsourced Events, Alexandra headed up an international sales team selling sponsorship and exhibition packages to IT & Telecoms companies around the globe. She now works on behalf of clients to hit sponsorship revenue targets, while also ensuring that all sponsors have a successful experience.
Our Latest Knowledge & Insights
A beginners guide to abstract management for conferences
Navigating the abstract submissions process can be complex. Ensuring quality and relevance requires submissions to undergo a rigorous review process and strict adherence to deadlines. The entire process can be complicated and time-consuming. This guide aims to provide beginners with a comprehensive understanding of the call for papers and abstract management process, its essential features and how effective abstract management improves event outcomes
Read More
Emily Branston | Inside my placement year: What it’s like working at Outsourced Events
Our Event Executive Emily shares what her day-to-day as an Event Executive really looks like. Emily joined us at Outsourced Events as a placement student, in July 2024, after two years studying Marketing and PR at Leeds Beckett University. In her own words, Emily shares what it’s been like to be an Event Executive at OE so far — from the fast-paced planning to the rewarding moments that make it all worthwhile.
Read More
How the right marketing agency can transform your events
From boosting event attendance to building long-term community engagement, the right partner crafts compelling content, runs targeted campaigns and elevates your brand's authority. This guide shows you how to find a marketing agency that aligns with your goals.
Read More