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In Focus: Public Virtual Events (utilising Youtube Streaming)


Author: Rebecca Henderson
Job Title: Senior Event Executive

Telescope in hand looking over a lake, image from blurry to focussed.

Outsourced Events would like to present to you our ‘In Focus’ articles in which we will take the time to reflect on our experience with virtual event platforms*, specific tools and technologies available. We hope that these articles will provide you with some more information about technologies and us as a company. This month we will be looking at Public Virtual Events (utilising Youtube Streaming), a service we offered for one of our clients earlier this year.

Public Virtual Events (utilising Youtube Streaming) InFocus

As we navigate our way through the virtual event landscape, we are exploring multiple streaming services. Today, we would like to talk to you about Public Virtual Events using YouTube live streaming as the front-end platform.

Hosting a live event on YouTube is a really accessible way of sharing your message with a large audience. There are no barriers to entry, as long as you have been supplied the link or are subscribed to the Youtube channel; you can watch, share comment and learn. Recently we executed an event on behalf of our client to share key updates to the public.

YouTube was the selected platform so they could easily leverage their existing subscribers to spread their message, as well as attracting new viewers via a single click. This created a simple delegate journey and kept the focus on the content being delivered.

Now we’ve seen how easy it is to access as a delegate, but what about the presenter experience? We worked with our AV team, hosting all of the speakers in a Teams meeting and simply broadcasted them through YouTube.
This was a very simple process for the speakers, allowing them to join a virtual meeting which second nature and allowed them to focus on content and delivery.

So, how did it look? We created bespoke video backgrounds to include the speaker information (Name, Job title and Organisation) in varying formats depending on who was speaking or presenting at the time. This gave the event a really slick feel and our client commented on how professional it looked compared to the other events they had been running.

For public events, using YouTube streaming is a great option to create a simple but effective event. We would recommend this be used for stand alone events, for public consumption that are targeting a wide audience. Unlike other event platforms, analytics are limited but you can see the number of people that viewed. You can choose to have comments enabled to encourage discussion and use this to gather data.

If you have any event coming up, virtual or otherwise please get in touch with Outsourced Events via info@outsourcedevents.com and we would be happy to help.

*Disclaimer: This article expresses the views of Outsourced Events and was not paid for.

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