The pandemic has required businesses to innovate the products and services that they offer and change the way that their organisations work to meet the needs of the “new normal”. Outsourced Events is no exception. Whilst our name has always been one of our most powerful marketing tools (harking back to advertisements of old “it does what it says on the tin”), it has also been a double-edged sword.
Growing the Outsourced brand
As an agency we have been supporting and delivering fundamental marketing elements and creative services to our clients for almost 20 years. In fact, customer, prospect, and membership engagement has always been at the forefront of everything that we do. So, when we made the move last March to take everything virtual our engagement marketing services became increasingly important as we offered new and innovative ways of delivering account-based marketing and new pipeline creation for our incredibly loyal and forward-thinking customers.
This got us thinking – whilst we have always been known for delivering events whether in-person, virtual or a combination of the two (hybrid) – what we really are delivering across the board is engagement. With this in mind we have decided to formally add a new “OE” to the portfolio – Outsourced Engagement.
Outsourced Engagement brings together a bank of “best-in-breed” experts with a wealth of knowledge, experience and understanding in delivering outstanding engagement strategies to the technology, associations, and not-for-profit sectors. Within its product portfolio will be the following services:
- Thought-leadership content creation and development
- Podcast series development and implementation
- Paid and organic social strategy, management and training
- Website and App development
- Creative campaign asset development
- User Group development and management
- Video editing and production services
- Streaming services
Our website will launch at the beginning of April so please do watch out for our next newsletter when all will be revealed!
In the meantime – if you would like to chat to any of our team about any of the services we will be offering in more depth please contact us on firstname.lastname@example.org.