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In Focus: CrowdComms


Author: Rebecca Henderson
Job Title: Senior Event Executive

In Focus

In Focus:

Outsourced Events would like to present our ‘In Focus’ series in which we will take the time to reflect on our experience with virtual event platforms*, specific tools and technologies available. We hope that these articles will provide you with some more information about technologies and us as a company.

In this month’s focus we will be looking at CrowdComms, who adapted their event app product in the face of the pandemic to their online event platform, VirtualCrowd.

CrowdComms In Focus

CrowdComms, was founded in 2011 starting life as an event application and registration service for maximising lead capture and delegate management at live events. In early 2020, they quickly added to the ‘new normal’ and created their own online event platform, VirtualCrowd.

The Dorset based company offers built in production, gamification, live streaming, private chat, and video messaging – all with a friendly and attentive approach from the team. The branding and customisation opportunities are endless, depending on time and budget. Using one of their seven templates) an event can be turned around in as little as 6 weeks.

Over the past 10 months, Outsourced Events have used CrowdComms to facilitate a range of on-line events, as their flexible platform (based on an app model) suited everything from large scale sponsored events to smaller User Group and Community meetings. You can also add in extra functions to the platform, such as ‘request a meeting’ or link to an external zoom meeting hosted by sponsors or specialist groups to maximise engagement with the delegates. We have found this has worked well to add ‘something extra’ and give more of that all important face time with potential leads.

How does it match up for return on investment? Data Analytics are supplied within 48 hours of the event closing and give a detailed oversight on all aspects of the platform, including; stream views, sponsor document downloads, chat interactions and much more.

As with a lot of virtual platforms, we are constantly looking for unique ways to engage delegates and satisfy sponsors and, with some imagination and collaboration between us and CrowdComms, we have discovered that there are very few limitations on the platform to allow us to enhance the experience for everyone.

Navigating the hundreds of virtual platforms available can be difficult, so we hope that this spotlight on CrowdComms has been a useful insight for you and any future events. If you would like to discuss anything mentioned in the article or need assistance with an event, please do not hesitate to get in contact with a member of our team today.

If you would like to discuss anything mentioned in the article or need assistance with an event, please do not hesitate to get in contact with a member of our team today on info@outsourcedevents.com.

*Disclaimer: This article was not paid for and is not a full review of the platform but our opinion of the platform based on our experiences.

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