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How Artificial Intelligence has Revolutionised the Virtual Event Environment


Author: Emma Snell
Job Title: Senior Event Executive

Artificial Intelligence (AI) refers to the branch of computer sciences used to programme machines to perform tasks that would typically require human intelligence.

This cutting-edge technology is particularly relevant at present due to the shift towards the virtual event environment. AI is currently one of the most compelling tools available within the events industry.

The use of AI for virtual events covers a broad spectrum; from deeper attendee insight and precision targeting, to immersive content and interactive experience.

Personalised recommendations

With virtual events it’s important to take a different approach to networking. Unlike the physical event format, attendees can’t simply walk up to someone to start a conversation. This is where the use of AI comes in through an intelligent matchmaking process used in virtual platforms such as Grip and Swapcard.

Delegates are provided with automated recommendations of like-minded people to connect with based on similarities in their user profiles. These categories can be decided pre-event so that matches are based on job title, job level, geographical location or interests. This process creates a much more efficient way of achieving valuable connections.

These pre-selected categories also enable personalised agendas, giving delegates sessions and opportunities that are most relevant to them.

Greater attendee insights

Event analytics are essential for evaluating key metrics such as footfall, dwell time, session attendance and other key areas that essentially give you an overview of attendee engagement. The use of AI provides a deeper dive into this data, often in real time, giving you an on demand and detailed understanding of how the event is performing.

These insights also allow you to further analyse the information for planning future events.

Rapid response help desking 

Chatbots can be programmed to assist with questions throughout the event. Usually located at the ‘virtual help desk’ within the platform, this software provides instant support for typical questions. It also acts as a useful ‘tour guide’ providing directional help such as where to find key resources and how to reach the networking lounge. This shouldn’t be seen as a complete alternative to assistance from a human, but is good way to filter away the basic questions so event organisers can focus on the more complex incoming queries.

Breaking language barriers

Virtual events provide the opportunity to connect attendees globally. There is a demand for affective multi language communication. AI provides the ability to translate in real time, allowing you to draw in a wider audience.

Wow factor immersive content

Finally, AI can be used for creating a unique attendee experience. Microsoft AI have released ‘Virtual Stage’. This innovation uses a background matting process along with Kinect sensors to create the impression that the speaker is live on a stage. This effectively allows the presenter to take a video of themselves and uses an AI model to create a virtual background without the need for a green screen.

AI has quickly become an industry standard and can be found in some form on almost all virtual event platforms now.

To find out more about how Outsourced Events can achieve your vision and optimise the user experience using AI for virtual events, please get in touch now.

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