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Everything You Ever Needed to Know about Becoming an Event Manager


Author: Judit Barta
Job Title: Event Manager

You can start your career in the event management industry from a variety of backgrounds. Studying event management via a dedicated course or obtaining a specific university degree is a great way to get into the profession and land an event manager role straight out of school. There are many different types of industries that you can focus on when searching for an event manager role based on your interests.

Some of these include:

  • Music and entertainment industry
  • Technology
  • Travel and tourism
  • Charity organisations and Associations
  • Cultural events and Public relations

The list is endless so do your research!

You should also think about exploring how different organisations work. You might find that you prefer being an event manager at an agency versus an in-house event specialist or vice-versa. Customer or client-focused, single industry oriented or multiple subject matters, you need to find what works best for you!

On the other hand, if you are new to events you can also apply for an event executive job without any previous studies or experience.

Using transferable skills from previous roles can be a good start and you can implement these to learn on the job. If you have the below traits in your skillset already, you are on the right path.

  1. Organisational skills
  2. Communication and people skills
  3. Passion and energy

Being flexible, open to learning and tackling challenges in a professional manner is vital on your journey to grow your skillset and get ready for the next step in becoming an event manager. Listening to senior colleagues, attending events, and watching it unfold behind the scenes will give invaluable insights and teach you techniques you can use to improve on your skills.

To reach the next stop on your journey to becoming an event manager, you will now need to focus on a wider range of skills and understand the more complex elements to an event. There is a huge range of variety in how events run, and the set of challenges you have to face. You might need to organise a conference in a different country, so you must understand the culture of the locals, time difference, logistics and not to mention the language barrier. Even the best event planner will face some last-minute changes or issues on the day of the event so problem solving is key to make things happen in a timely fashion!

Even if the event is small and local to you, where you feel comfortable with the variables mentioned above, you will still have a variety of suppliers, team members and staff to coordinate. Therefore you must be level-headed and excel in leadership and project management.

We are heading in a direction where technology is all around us so if you are also tech savvy, that’s a great plus point!
If we were to break it down into its simplest form, when looking for Event Managers companies are looking for the following personality traits and skills:

Organisational skills
Whilst you can learn techniques to improve upon your organisational skills, you’re either born a good organiser or you’re not. If you aren’t very good at organising anything then maybe a career in event management isn’t quite for you.

Project management skills
The ability to project manage means multi-tasking, prioritising and understanding the importance of tracking budgets, people and resources as well as excellent time management.

Communication skills
Event managers talk to a lot of people in the build up to an event, as well as on the day. As well as your own team, you will need to communicate with sponsors, vendors, event venue staff, caterers, hotel staff, transport companies, etc. The list is huge and having good communication skills is therefore an absolute must. Being able to identify others’ communication preferences is essential, in particular when dealing with the Director level clients you will often work with.

Passion and energy
It really might seem like more of a trait than a skill, but passion and energy in abundance really is essential when it comes to event planning. You will be meeting a lot of people and doing a lot of miles and you need to remain on top of your game the whole time. Trust us when we say, it’s a lot harder than it looks sometimes!

Leadership skills
Events come together because of the efforts of teams of people. Being a strong leader is therefore essential when it comes to getting the most out of people and bring them all together to pull off a successful event.

Problem solving skills
No two events are the same and each will throw up its own unique logistical, managerial, and technical challenges. Being able to tackle problems calmly and in a logical fashion is therefore a crucial asset in an event manager.

Tech savviness
Events are increasingly becoming dependent on new technology, including social media, event registration and badging systems, data management software etc. Being tech savvy is a real advantage then when it comes to getting to grips with this.

So, to summarize, whether it has been your childhood dream, or you have never thought of this as a path you would ever choose, you will not regret it or ever be bored of this profession.

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