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Thought-Leadership Articles

Small event. Big impact.

How roundtable events have proved to be successful in the virtual world. When you think of ‘events’ your mind may naturally wander towards big groups of people. Whilst we do indeed manage events with thousands of people, we also have and manage a portfolio of smaller and more intimate events. This article focuses on one format that has proved to work well in the virtual environment; roundtable events.  … Read More »

Everything You Ever Needed to Know about Becoming an Event Manager

You can start your career in the event management industry from a variety of backgrounds. Studying event management via a dedicated course or obtaining a specific university degree is a great way to get into the profession and land an event manager role straight out of school. There are many different types of industries that you can focus on when searching for an event manager role based on your interests.   … Read More »

The First Association Knowledge Exchange

On Thursday 25th February Outsourced Events chaired our first Association Knowledge Exchange, an hour-long roundtable with a select group of our key contacts representing medical, education and industrial Associations. Sue Frye, our Director of Associations (with over 30 years’ experience in the sector) facilitated the session supported by Denise Sharpe, one of our Managing Directors.   … Read More »

A Guide to Virtual Event Marketing: Communication Strategy

The strength and importance of a great event marketing campaign cannot be underestimated, and so we have designated a permanent slot in our newsletter to discuss all things marketing. This month we look at the importance of communication strategy in marketing your virtual event.  … Read More »

Outsourced Events & Brexit

An unexpected, and not altogether unwelcome, consequence of the pandemic is that the full effects of Brexit have not yet hit Outsourced Events as a company. For some two years members of the team have been trying to prepare for working with whatever deals were negotiated as part of our exit from Europe but, as I am sure many of you have also experienced, hard and fast facts about incoming rules and regulations have been very hard to come by. By 31 January 2020 all we really knew was that there would be a lot more paperwork and therefore a lot more time required in our planning process.  … Read More »

InFocus: Social27

‘In Focus’ is Social27, a virtual event platform used by Veeva Systems for their Commercial & Medical Europe, Summit Online, for which we provided support. Read on to learn our thoughts on this platform.   … Read More »

Outsourced Engagement – A Sneak Preview

The pandemic has required businesses to innovate the products and services that they offer and change the way that their organisations work to meet the needs of the “new normal”. Outsourced Events is no exception. Whilst our name has always been one of our most powerful marketing tools (harking back to advertisements of old “it does what it says on the tin”), it has also been a double-edged sword.  … Read More »

Planning an Event in 2021

As we approach the anniversary of Covid-19 being declared a Global Pandemic by WHO and the world of events being thrown upside down, I have taken the time to consider what does planning an event in 2021 look like?  … Read More »

Thinking Back and Looking Forward – The Association Knowledge Exchange

In last month’s article I discussed how sharing knowledge is more than putting information out in the ether, it is also building communities in which discussions can be had and experiences shared. We will be enabling networking and community building; we intend to do this through hosting Knowledge Exchanges. Creating small, sector specific communities that can come together to discuss headline topics and industry news. We are pleased to announce the first of these community events starting with our Associations Knowledge Exchange.  … Read More »

“Virtual events don’t work for exhibitors!”

As Sponsorship Manager I sell to, liaise and work with event sponsors and exhibitors every day. The overwhelming objection that I hear presently is, “virtual events don’t work for exhibitors and sponsors”. Having worked on over 20 sponsored events in the last year, I can tell you that this does not have to be true!  … Read More »

A Guide to Virtual Event Marketing: Marketing Strategy and Community Building

Given that we are now truly a part of the digital age, it is important to think about the networks and communities the delegates belong to as this will not only provide a broader reach to your event, but also encourage ‘pack mentality’. Ideally when you market an event be it via email, social media or elsewhere, you want people reading the message to feel interested and excited. If they are ‘engaged’ this will increase the level of interaction, be it through the use of likes, comments or shares, and are more likely to open a discussion.  … Read More »

Reviewed: Reuters, Roadmaps and Reports

Following the UK’s roadmap out of lockdown and all the reports released in the first two months of this 2021, we thought that we would cut through the noise and summarise key takeaways and trends to look for in the coming year. In its most basic form, it is fair to say that analysts have high hopes for 2021 – in every aspect of the human experience.   … Read More »

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