+44 (0)330 460 6007

Barley Mow Centre, 10 Barley Mow Passage, London W4 4PH

Thought-Leadership Articles


The First Association Knowledge Exchange

On Thursday 25th February Outsourced Events chaired our first Association Knowledge Exchange, an hour-long roundtable with a select group of our key contacts representing medical, education and industrial Associations. Sue Frye, our Director of Associations (with over 30 years’ experience in the sector) facilitated the session supported by Denise Sharpe, one of our Managing Directors.   … Read More »

A Guide to Virtual Event Marketing: Communication Strategy

The strength and importance of a great event marketing campaign cannot be underestimated, and so we have designated a permanent slot in our newsletter to discuss all things marketing. This month we look at the importance of communication strategy in marketing your virtual event.  … Read More »

Outsourced Events & Brexit

An unexpected, and not altogether unwelcome, consequence of the pandemic is that the full effects of Brexit have not yet hit Outsourced Events as a company. For some two years members of the team have been trying to prepare for working with whatever deals were negotiated as part of our exit from Europe but, as I am sure many of you have also experienced, hard and fast facts about incoming rules and regulations have been very hard to come by. By 31 January 2020 all we really knew was that there would be a lot more paperwork and therefore a lot more time required in our planning process.  … Read More »

InFocus: Social27

‘In Focus’ is Social27, a virtual event platform used by Veeva Systems for their Commercial & Medical Europe, Summit Online, for which we provided support. Read on to learn our thoughts on this platform.   … Read More »

Outsourced Engagement – A Sneak Preview

The pandemic has required businesses to innovate the products and services that they offer and change the way that their organisations work to meet the needs of the “new normal”. Outsourced Events is no exception. Whilst our name has always been one of our most powerful marketing tools (harking back to advertisements of old “it does what it says on the tin”), it has also been a double-edged sword.  … Read More »

Planning an Event in 2021

As we approach the anniversary of Covid-19 being declared a Global Pandemic by WHO and the world of events being thrown upside down, I have taken the time to consider what does planning an event in 2021 look like?  … Read More »

Thinking Back and Looking Forward – The Association Knowledge Exchange

In last month’s article I discussed how sharing knowledge is more than putting information out in the ether, it is also building communities in which discussions can be had and experiences shared. We will be enabling networking and community building; we intend to do this through hosting Knowledge Exchanges. Creating small, sector specific communities that can come together to discuss headline topics and industry news. We are pleased to announce the first of these community events starting with our Associations Knowledge Exchange.  … Read More »

“Virtual events don’t work for exhibitors!”

As Sponsorship Manager I sell to, liaise and work with event sponsors and exhibitors every day. The overwhelming objection that I hear presently is, “virtual events don’t work for exhibitors and sponsors”. Having worked on over 20 sponsored events in the last year, I can tell you that this does not have to be true!  … Read More »

A Guide to Virtual Event Marketing: Marketing Strategy and Community Building

Given that we are now truly a part of the digital age, it is important to think about the networks and communities the delegates belong to as this will not only provide a broader reach to your event, but also encourage ‘pack mentality’. Ideally when you market an event be it via email, social media or elsewhere, you want people reading the message to feel interested and excited. If they are ‘engaged’ this will increase the level of interaction, be it through the use of likes, comments or shares, and are more likely to open a discussion.  … Read More »

Reviewed: Reuters, Roadmaps and Reports

Following the UK’s roadmap out of lockdown and all the reports released in the first two months of this 2021, we thought that we would cut through the noise and summarise key takeaways and trends to look for in the coming year. In its most basic form, it is fair to say that analysts have high hopes for 2021 – in every aspect of the human experience.   … Read More »

In Focus: vFairs

Outsourced Events would like to present our ‘In Focus’ series in which we will take the time to reflect on our experience with virtual event platforms*, specific tools and technologies available. We hope that these articles will provide you with some more information about technologies and us as a company. In this third article we will focus on the platform vFairs.  … Read More »

How to tackle the challenges of working from home through the Covid-19 pandemic: A parent’s perspective

In this article Farah, a mother of two boys (aged 5 and 8) sets out her experience and shares her learnings, she doesn’t have all the answers but her helpful advice might be just what you needed to hear.   … Read More »

Outsourced Events | Barley Mow Centre, 10 Barley Mow Passage, London W4 4PH  |  Telephone: +44 (0)330 460 6007  |  C O N T A C T

Women Owned Logo
Outsourced Events | | Telephone: +44 (0)330 460 6007 | Privacy Policy
Ethics Policy - PDF Equality Diversity and Inclusion Policy - PDF Human Trafficking Slavery Statement - PDF Recruitment and Selection Policy - PDF