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Thought-Leadership Articles


“Virtual events don’t work for exhibitors!”

As Sponsorship Manager I sell to, liaise and work with event sponsors and exhibitors every day. The overwhelming objection that I hear presently is, “virtual events don’t work for exhibitors and sponsors”. Having worked on over 20 sponsored events in the last year, I can tell you that this does not have to be true!  … Read More »

Learning from Major Disruption: One Year On

In March of 2020 Cassandra Keogh wrote an article detailing Learning from Major Disruptions, in the article she discussed how as businesses we could get through the pandemic. Almost a year later Cassandra revisits the article to discuss what we have learnt, what we are still learning and looking to the future.  … Read More »

Thinking Outside the Platform – The Value of Virtual

One of the things I notice when talking with people … Read More »

A Guide to Virtual Event Marketing: Defining your Event

The strength and importance of a great event marketing campaign … Read More »

Ensuring Accessibility and Inclusivity on Virtual Events

The incredible growth in virtual meetings and events over the … Read More »

How to tackle the challenges of working from home through the Covid-19 pandemic: A parent’s perspective

In this article Farah, a mother of two boys (aged 5 and 8) sets out her experience and shares her learnings, she doesn’t have all the answers but her helpful advice might be just what you needed to hear.   … Read More »

In Focus: CrowdComms

In Focus: Outsourced Events would like to present our ‘In … Read More »

New Year, Always OE: 2021 A Year of Growth and Innovation

2020 has been a monumental year of adaptation and development both as a team and as a company. In this article we discuss our resolutions to make 2021 a year of continued growth and innovation.  … Read More »

From Standing Desks to Virtual Reality: How we are Adapting to the New Event Industry

2020 has been a year of challenge and change globally, … Read More »

In Focus: Swapcard

In Focus Outsourced Events would like to present to you … Read More »

Shared Learnings from the Tech and Associations Sectors

Whilst Outsourced Events’ business roots are firmly planted in the … Read More »

Sommeliers, Salesmen and Software: Account-Based Marketing in the Virtual Sphere

Whilst we have managed to pivot from in-person to virtual … Read More »

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