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Thought-Leadership Articles


Introducing Outsourced Engagement

Celebrating our 20th anniversary this year has been an important milestone, particularly given the situation that we are all faced with the pandemic. We have always been extremely fortunate to have amazing clients that trust in the services that we provide. Throughout our 20 years we have been known primarily for event management (not surprising really, as our name suggests), but during this time we have also delivered other marketing services to complement our event delivery. We decided this year, that it was high time that we shouted about these services and gave them their very own brand. So, we are excited to announce that we have a new division, Outsourced Engagement, that will be offering full end-to-end marketing services.   … Read More »

The Great Hybrid Debate

Whilst we can agree that a hybrid event includes face-to-face and virtual aspects over a set period of time, a recent Swapcard survey (n=360 event professionals) confirms a little over 30% do not have a clear idea of what a hybrid event is, particularly a fixed definition and structure of this model (Swapcard, 2021).  … Read More »

Negotiating and Relationship Building with Venues and Platforms

Having a good relationship with the venue you are using is beneficial to both businesses for various reasons which can include preferential rates and terms, increased flexibility, a more personal service, widened business offerings and reduced stress levels! Since starting my career in events, a philosophy that I have always held (and hopefully demonstrated!) is that all the key stakeholders in an event, whether that is the events agency, the venue or one of the many suppliers, is that we are all one team. Collaboratively we are one team with a shared aim to deliver a smoothly executed, memorable and positive event for the client and their guests.  … Read More »

The Social Significance: A look at Social Media’s Impact

Social media has been a key part of both our personal and business lives for years now, but with the world existing almost solely online for the past 18 months the role of social media has become intrinsic to business and event operations.

In this article we explore the importance of social media in an event marketing campaign and its future importance in uniting audiences during hybrid events.  … Read More »

In Focus: Public Virtual Events (utilising Youtube Streaming)

As we navigate our way through the virtual event landscape, we are exploring multiple streaming services. Today, we would like to talk to you about Public Virtual Events using YouTube live streaming as the front-end platform. Hosting a live event on YouTube is a really accessible way of sharing your message with a large audience. There are no barriers to entry, as long as you have been supplied the link or are subscribed to the Youtube channel; you can watch, share comment and learn. Recently we executed an event on behalf of our client to share key updates to the public.   … Read More »

British Neuroscience Association: Festival of Neuroscience 2021

Outsourced Events successfully supported and helped pioneer the first virtual BNA2021 Festival of Neuroscience and produced an abundance of virtual-event converts. Across four days, from 12 – 15 April, the 1,500+ delegate event was triumphant in delivering an outstanding replacement for the usual live-event predecessors.  … Read More »

How Digital Technology is Reshaping the Events Industry

A lot has changed in the last 12 months for everyone, not least for the events industry. The pandemic has changed the way we communicate, as well as the way we perceive and experience events. As we start to see a route out of government restrictions, we take a look at how technology has taken a leap forward and is reshaping the events   … Read More »

Getting the Most from your Agency

With so many events agencies in the marketplace, it is often difficult for organisations to hone down which one will be the best fit for their requirements. We explore how to choose the best agency for your organisation, what you can do to enhance the results and what to look for when working together.  … Read More »

A Guide to Virtual Event Marketing: Event Day, Expectations and Engagement

On event day, don’t think your event marketing is done! You should be promoting your event as it happens and for the duration. This will help maintain a buzz, create a fear of missing out and help encourage interest for your next event.   … Read More »

InFocus: Arlo

‘In Focus’ is Arlo, a registration management tool we used for the 2020 Royal College of Occupational Therapists annual conference. Read on for our thoughts on this tool   … Read More »

Small event. Big impact.

How roundtable events have proved to be successful in the virtual world. When you think of ‘events’ your mind may naturally wander towards big groups of people. Whilst we do indeed manage events with thousands of people, we also have and manage a portfolio of smaller and more intimate events. This article focuses on one format that has proved to work well in the virtual environment; roundtable events.  … Read More »

Everything You Ever Needed to Know about Becoming an Event Manager

You can start your career in the event management industry from a variety of backgrounds. Studying event management via a dedicated course or obtaining a specific university degree is a great way to get into the profession and land an event manager role straight out of school. There are many different types of industries that you can focus on when searching for an event manager role based on your interests.   … Read More »

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