Sophie Dyson
What is your job title?
Campaign Manager.
How long have you worked at Outsourced Events?
Since February 24th 2023
What can't you live without?
Plants, they’re essential for survival and it adds to the little happy things in life. i.e., they look pretty on my windowsill
Where is the best place you have travelled to and why?
South Africa, beca To be able to paint. use of the sun, food, wine, wildlife and the amazing views of Table Mountain and the Cederberg’s
If you could learn to do anything what would it be?
SuperBrain. To take in new information impressively quickly and obtain it.
When you have 30 minutes of free time, how do you pass the time?
Cooking, or getting out and about (ideally when the weathers nice enough).
What is your favourite thing about working at Outsourced Events?
The team environment.
If you could invite four people to dinner (living or dead) who would you invite and why?
My Grandparents. To catch up and ask loads of questions to those I’ve met and those I haven’t had the pleasure
What was your childhood ambition?
To be an Artist
What is your most memorable day at Outsourced Events?
My first day, meeting every wonderful person within the company for the first time, on the team day at our OE London office
If you could do any job, regardless of skills and training, what would it be?
My job now!!! Or…
An Environmental Scientist: Working to protect the planet and to travel around seeing amazing habitats
What are the top three items on your bucket list?
Of many, top would be to travel round every continent, backpacking in South America, and to finally learn to drive
What would people never guess you do in your role?
I'm secretly a ninja! Using stealth and precision to reach audiences backed by research, creativity, copywriting and technical platform skills
If you could witness any historical event, what would you want to see?
The day dinosaurs went extinct. Impressive, scary but intriguing
Our Knowledge & Insights
Why exhibitors have 3.5 seconds to earn a second look
Most brands treat signage as a finishing touch, something to sort out once the stand design, the demos and the giveaways are locked in. The evidence suggests that's the wrong way round. Signage is doing most of the work in the first 3.5 seconds. It's the first thing read from a distance, before a single conversation happens, which makes it one of the highest-leverage decisions in the entire stand design, not an afterthought. Find out more.
Read More
Outsourced Events celebrates double shortlisting at the ABPCO Awards
Outsourced Events (OE) has been shortlisted for not one but two events at the ABPCO Awards 2026! Both the BSGE Annual Scientific Meeting 2026 and BMFMS Annual Conference 2026 are in the running for the Best Event by an Agency PCO category.
Read More
Maximising ROI: metrics and KPIs for measuring corporate event success
Every successful event begins with a clear understanding of what success actually looks like. Yet too often, event organisers focus solely on flawless execution whilst marketers chase audience engagement and sales teams leverage events for client pitches, all without a unified framework for measuring true return on investment. This guide sets out that framework, the KPIs that matter, the objectives that make them measurable, and the evidence that turns a good event into a defensible business result.
Read More
