Since 2017, Outsourced Events has delivered seamless tradeshow management for VIAVI Solutions.
Managing multiple technology exhibitions across Europe
Since 2017, Outsourced Events has worked closely with VIAVI Solutions - a global leader in network and service enablement - to deliver smooth, reliable tradeshow operations across four of Europe’s foremost technology events: Mobile World Congress (MWC), ANGA COM, the European Conference on Optical Communications (ECOC), and Network X. Each show brings its own challenges, from supporting more than 90 team members at MWC to managing smaller, 15-person networking activities at Network X.
Objective
VIAVI Solutions needed a dependable partner capable of managing complex exhibition logistics across several major European technology events. With differing booth sizes, technical demo needs, changing locations & venues and teams ranging from 15 to more than 90 people, VIAVI required an embedded event management partner who could keep their presence consistent and professional. This allowed their teams to focus on customer conversations and business development instead of wrestling with operational details.
"We've been using Outsourced Events to help manage our European events for many years. In that time, their professionalism and organisation has been unparalleled. Every event they have managed has been well organised throughout the entire lifecycle of the event. Not only do they produce professional events, but they have also provided insightful wisdom from their many years of combined experience."
Global Events Manager, VIAVI Solutions
Strategic solutions
The challenge
Even for a major technology leader like VIAVI, overseeing a full European tradeshow calendar is no simple task. With four flagship events each year, requirements included inventory storage, accommodation for large international teams, coordination with multiple suppliers, brand consistency across various venue layouts and real-time onsite troubleshooting.
VIAVI needed a partner with deep tradeshow expertise, excellent logistics management and the ability to stay calm.
The solution
Outsourced Events operates as VIAVI’s dedicated tradeshow operations team, providing end-to-end management that ensures flawless delivery year after year. Our approach covers:
Centralised UK warehousing for all exhibition inventory
Comprehensive travel and accommodation coordination
A single point of contact for all supplier and contractor management
Uniform brand implementation across different venues
Complete onsite logistics management throughout each event
By taking full ownership of the operational workload, we free VIAVI’s internal teams to focus entirely on customers and conversations - not crates and cabling.
The experience
Our all-encompassing approach ensures quality at every stage of the tradeshow cycle.
Pre-event
We manage booth design coordination, inventory planning and shipping, accommodation and travel arrangements and supplier communications across all venues.
During the event
Our team handles onsite build supervision, real-time issue resolution as the single point of contact, coordination of technical demonstration needs and all logistical operations from opening to close.
Post-event
We manage stand dismantling, the return of all inventories to UK storage and the preparation required to ensure the next event in the series is just as smooth.
The results
8+years of continuous partnership, delivering dozens of successful tradeshows
90+team members supported at Mobile World Congress, Europe’s largest technology event
4 major industry events managed annually across Europe
If you’re looking to transform your tradeshow programme with reliable, end-to-end operational management - and free your team to concentrate on real business growth - Outsourced Events can help.
With more than 25 years’ experience delivering complex technology exhibitions, we continue to set the benchmark for tradeshow management.
Get in touch with Outsourced Events to discuss your tradeshow goals.
