Delivering an outstanding hybrid conference with 96% app engagement and exceptional delegate and client satisfaction
People on a staircase entering the BMFMS Annual Conference 2025 at the ICC Belfast with two large blue banners hanging
Hybrid conference excellence
Team OE was chosen once again to deliver the British Maternal & Fetal Medicine Society (BMFMS) 2-day hybrid Annual Conference. Featuring expert-led simulation sessions, comprehensive abstract presentations and seamless hybrid technology that enabled meaningful participation for both in-person and virtual attendees.
Objective
The British Maternal & Fetal Medicine Society (BMFMS) needed to deliver an exceptional 2-day hybrid Annual Conference at ICC Belfast that would unite maternal healthcare professionals across the UK and beyond. With 286 abstract submissions, unprecedented demand for simulation sessions and the challenge of balancing in-person energy with meaningful virtual participation, BMFMS chose Outsourced Events again to create a seamless hybrid experience that would advance maternal and fetal medicine through education, research and professional development whilst maintaining their reputation for excellence.
"I had a very good experience and really enjoyed myself at this international conference. Everything was very well organised and planned."
Delegate, BMFMS Annual Conference
Strategic solutions
The challenge: Even established medical societies like BMFMS face unique obstacles when delivering complex hybrid conferences. With unprecedented demand for the 2 sold out supervised simulation and mMOET sessions requiring careful capacity management, the need to balance hybrid engagement across diverse content formats, managing 286 abstract submissions alongside 225 poster presentations despite unforeseen delays, BMFMS required a partner with deep healthcare event expertise and proven hybrid delivery capabilities.
The solution: Outsourced Events leveraged over 24 years of events experience and to once again deliver comprehensive event management for BMFMS that exceeded expectations. Our strategic approach focused on capacity optimisation through structured booking systems, digital integration via a unified event app and streamlined abstract management processes. We implemented innovative solutions including live streaming capabilities, expert-led simulation coordination, seamless hybrid platform integration that enabled meaningful participation for both in-person and virtual attendees.
The experience: Our comprehensive three-phase approach ensured excellence throughout. Pre-event preparation included abstract management system implementation along with strategic capacity planning. During the conference, we delivered complex logistics management across 21 diverse sessions, comprehensive onsite registration support, sponsor coordination for 10 commercial partners, Annual General Meeting management. Post-event, we provided full content capture with recorded sessions for extended access, enabling continued learning beyond the immediate conference period.
Ready to transform your conference with comprehensive hybrid event management that drives measurable results and exceptional delegate satisfaction? Following our shortlisting for 'Association Event of the Year' at the Conference News Agency Awards 2025 for the BMFMS 2024 conference, Outsourced Events continues to set industry standards for hybrid conference excellence. Contact us today to discuss your association's event objectives.
