Boomi World Tour London 2025: Creating an immersive brand experience
Boomi needed to deliver a polished two-day technology conference that would motivate and educate their channel partners, build stronger relationships with existing and prospective customers and clearly demonstrate the transformative power of their platform.
Boomi World Tour London 2025: Creating an immersive brand experience
Transforming a flagship technology conference into a memorable showcase of AI-powered innovation
Objective
With design teams spread across continents and tight coordination required between US and UK stakeholders, Boomi needed a partner who could take full ownership while keeping their distinctive brand identity front and centre.
For the first time, Boomi combined their customer and partner events into one unified experience. This presented exciting opportunities for collaboration — along with the small challenge of ensuring two very different audiences felt equally valued and looked after.
The challenge: Creating an exceptional brand experience in a venue with some “characterful” design features required fresh thinking. The space offered limited natural light, an enthusiastic amount of red décor (not ideal when your palette is purple and pink) and an unconventional two-storey entrance.
On top of that, we were coordinating design work across time zones, managing sponsor and demo pod creation, shaping different zones for different audiences and delivering offsite VIP experiences that truly were “money can’t buy”. In short - a project that demanded both creativity and precision… and a decent amount of coffee.
The solution: We delivered complete end-to-end event management, taking responsibility for every detail - from transforming the venue to delivering flawless technical production.
Our strategic approach turned the venue’s quirks into features:
Intelligent lighting design softened the challenging décor
A carefully planned exhibition layout encouraged exploration
Sustainable innovations elevated the attendee experience
Structured sprint planning kept global teams aligned
And yes - we secured Professor Brian Cox as keynote speaker (always nice when your keynote can explain the universe before lunch)
The result was a cohesive, high-impact two-day event that strengthened the Boomi brand and delivered a seamless experience for partners, customers, press, analysts, prospects and VIP guests.
The Experience: Guests began their journey by descending the entrance staircase - transformed from an awkward architectural moment into a striking arrival experience through lighting, ambient sound and thoughtful branding.
Inside, sophisticated lighting solutions softened the venue’s red undertones, bringing the space into harmony with Boomi’s purple-and-pink identity.
The exhibition area broke away from traditional “stands around the edge” layouts. Instead, dynamic booth angles and three-dimensional hanging elements showcased Boomi’s signature “dot” branding. A silent theatre offered intimate breakout sessions, while the main stage hosted Professor Brian Cox - Boomi’s first celebrity keynote - generating genuine excitement and contributing to record attendance.
Our technical team delivered a smooth, disruption-free production. Remote rehearsals supported speakers across time zones, on-site guidance ensured flawless transitions, and our show caller and graphics team kept everything perfectly on cue.
The experience concluded with an exclusive executive dinner at Tower Bridge, while our sustainable merchandise platform allowed guests to select personalised items or donate to Boomi’s charity partner - reducing waste and supporting a good cause.
The results
40+speakers delivering insights on AI-powered innovation
254 partners engaged in unified summit experience
13sponsor partners showcased across innovative exhibition layout
Ready to transform your flagship event?
If you're looking for a partner who transforms creative challenges into memorable experiences whilst delivering flawless execution - and frees your team to focus on what truly matters - Outsourced Events can help.
With comprehensive expertise in technology conferences, exhibition management and sustainable event solutions, we continue to set the standard for exceptional B2B events.
Get in touch with Outsourced Events to discuss your event goals.
