Following the successful launch of their cloud proposition in EMEA, the team at Telstra Global wanted to further cement it by targeting and engaging CXO’s within the industry. The solution was to run an informal meeting, that not only promised something a little different but that also offered enough of value to the decision makers to tempt them away from their busy schedules.
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Following the successful launch of their cloud proposition in EMEA, the team at Telstra Global wanted to further cement it by targeting and engaging CXO’s within the industry. The solution was to run an informal meeting, that not only promised something a little different but that also offered enough of value to the decision makers to tempt them away from their busy schedules.
For this informal CXO meeting, Telstra decided on a theme of ‘Cloudshaping: Using Hybrid IT to drive business outcomes’. Outsourced Events helped make this become a reality by using a graphical illustrator to facilitate a workshop session and bring the discussion to life during a cruise down the Thames on the Hydrogen barge.
The final sketch used the skyline that the barge would pass, effectively putting the key information into the clouds. The end result was both engaging and visual.
Guests then got the chance to practice their clay pigeon shooting above decks as well as an opportunity to network and discuss the workshop while enjoying drinks and canapés. Each guest also received a Musto jacket, which was much appreciated as the sun set on a stunning October day.
It gave Telstra an opportunity to deliver “thought-leadership” content and allowed networking opportunities for all involved.
If you would like to engage with CXO’s in your industry, then speak to Denise Sharpe or Debbie Jowett on +44 020 8995 9495 or email enquiries@outsourcedevents.com.
– Concept Creation
– Branding & Design
– Merchandise & Collateral
– Budget Management
– Registration Services
– Event Logistics
– On-site Presence
– Post Event Reporting
Participants
Hours of clay pigeon shooting
Musto Jacket for every guest
“We wanted to run an informal event targeting CXOs and asked the team at Outsourced Events to help us. We were delighted with the results! The events team delivered the targeted audience, as well as a very well organised event that was great fun and of value to delegates as well as Telstra.”
Todd Bates, Head of Product Marketing – International
Telstra Global