RSA Security joined the Outsourced Events fold in 2013 looking for support to help them run a series of one day roadshows for partners and customers across the EMEA region. It was predominantly designed to follow the launch of two new products but also served to connect with the channel.
Working closely with the local teams across EMEA, OE offered a full event management solution for RSA. From venue finding to a post event evaluation analysis, we were able to help RSA to smash their attendance targets and successfully launch their new products as well as continuing to grow their channel relationships and deliver a sales pipeline.
Each of the eleven locations; Rome, Milan, Stockholm, Helsinki, Moscow, Amsterdam, Paris, Munich, Brussels, Frankfurt and Zurich were expected to host between 40 and 150 attendees, depending on the country. The events had Keynote sessions in the morning and the afternoons were dedicated to breakouts, split between Channel Partners and Customers. Some of the locations also finished the event with a sponsored cocktail reception.
Overall the feedback from the field was positive and the events were well received by attendees and staff alike. It was a great experience and we thoroughly enjoyed working with and meeting the RSA team.
To find out more about conference organisation from Outsourced Events, speak to Denise Sharpe on +44 020 8995 9495 or email firstname.lastname@example.org
– conference organisation
– production and delivery
– event communications
– communications management
– delegate management
– venue finding
– hotel booking
– sponsorship management
Attendance to target
“I had the opportunity to work with OE in Q1 to set up the Security Analytics events in Italy. We have very much appreciated their support in managing the relationship with the venues and their proactive approach in solving issues (ex. much more attendees than planned attending the Rome event). Their ability in coordinating all the logistic aspects was a positive experience and the kindness of the OE on site staff was appreciated by the local audience.”
RSA – Italy
“At every event I attended in Europe, the event was very professionally run, everyone knew what they were doing, any questions were resolved quickly and favourably, and the choices of venue were generally very good. I would highly recommend this event company again based upon the perspective I had.”
VP & CISO