Black Duck Software is a provider of solutions to help companies secure, streamline, and manage the use of open source software. In a bid to expand the US company’s footprint across EMEA, Black Duck has recently launched a partner programme. To kick start the initiative, the company asked the team at Outsourced events to help run a small very targeted C-Level briefing in London to engage the channel.
The team at OE worked closely with Black Duck to find the correct contacts to target and began an intensive telemarketing campaign to personally invite each of the C-Level directors. They were all sent diary invitations on registration and contacted the day before the event with further instructions to ensure that drop out was to a minimum.
Outsourced Events built a branded registration page for the event and was able to track all registrations in real time via their preparatory registration software. The client was also able to approve or decline any registrations via the portal to ensure that they were on target.
As a targeted, exclusive event, the team at OE suggested that the five star hotel, One Aldwych hosted the event in the centre of London and ensured that on arrival, each guest was personally welcomed. OE also took care of all the badging and registration and offered to arrange travel for each of the guests.
On the day, there was a less than 15% drop out rate compared to the usual 50% for free events and the attendee target was exceeded by over 125%. The client was delighted with the results, which ensured that the Black Duck Partner Programme was kicked off in style.
To find out more about how Outsourced Events can help you to engage with your channel, speak to Denise Sharpe on +44 020 8995 9495 or email firstname.lastname@example.org
– Venue finding
– Budget management
– Data finding
– Registration & badging
– Staff registration
– On-site staff briefing
– On-site presence
– Post event reporting
Attendee to target
“I wanted to say a huge Thank You from me for such a fantastically setup and run event. The feedback from the delegates was amazing and much of that was about how professional the event was, how great the food was…the venue…the reception…the badges….and the list goes on Lou was blown away by the whole thing!
So…THANK YOU …
Let’s get thinking about doing some more!!”