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Case Studies & Testimonials

VIAVI Solutions ECOC

Outsourced Events was first appointed to provide tradeshow support for VIAVI Solutions at ECOC 2017 and has continued to do so at every ECOC since.

ECOC Stand Delegates

Our Services

  • Budget management
  • Onsite support
  • Production and AV coordination
  • Accommodation management
  • Event logistics
  • Event theming and props
  • First point of contact for suppliers
  • Giveaway sourcing
  • Welcome reception on stand
  • Post event reporting
  • End-to-end lead retrieval

Outsourced Events was  first appointed to provide tradeshow support for VIAVI Solutions at ECOC 2017 and has continued to do so at every ECOC (European Conference on Optical Communications) since.


  • 159 Achieved booth scans against a target of 50
  • 50+ Customer meetings against a target of 35
  • 327 Exhibitors
  • 5,900+ Attendees
At a Glance
Client VIAVI Solutions
Location Gothenburg, Sweden
Key Service Tradeshow Management

VIAVI Solutions is a global leader in both network and service enablement and optical security and performance products and solutions.

ECOC is a key event in the VIAVI Solutions calendar and allows VIAVI to showcase their products and solutions to the EMEA demographic. To enable VIAVI to get the most out of their attendance at this event, they sought the services of Outsourced Events, allowing them to focus on their customer engagement targets while Outsourced Events got on with what we do best.

Outsourced Events was the first point of contact for suppliers and builders, managing everything from event logistics, to stand build requirements and signage, to budget management, sourcing of accommodation and giveaways, right through to event reporting.

OE coordinated an on-booth welcome reception on the first evening to drive VIAVI and Channel Partner customers to the stand to converse with the VIAVI team and interact with the products on display.

During the 2017 show, VIAVI showcased four demo stations, held a daily raffle, and participated in two speaking sessions as part of the ECOC programme, increasing brand awareness at the event.

To get the most out of exhibiting at ECOC 2017, OE arranged thorough briefing sessions with the VIAVI Solutions team in the run up to and onsite at the event. These sessions focused on key themes and messages, lead capture, customer meetings in VIAVI’s dedicated meeting space, and encouraging prospective and existing customers to converse with the VIAVI Solutions demo and sales teams with the use of e-communications and social media.

It is fantastic supporting VIAVI Solutions pre-event, onsite and post event  and contribute towards their success at this event year after year.

To find out more about tradeshow management from Outsourced Events, speak to Denise Sharpe on +44 (0)330 460 6007 or email