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Case Studies & Testimonials

Boomi's EMEA Partner Summit

Outsourced Events assisted Boomi in organising a successful partner community event in Amsterdam after a two-year break due to Covid-19. The event brought together partners from across the EMEA region.

The Boomi team appointed Outsourced Events (OE) in March 2022 to deliver their annual EMEA Partner Summit in June of the same year. Despite the short lead time, OE was able to deliver an exceptional event. 

The Brief

Develop the Partner Summit, which will:

  • Update and energise partners to #GoBoomiIt
  • Showcases Boomi’s focus and commitment to their partner community
  • Shows the growth in their channel
  • Allow Boomi to educate, inform, and network
  • Provides face-to-face time with Boomi experts in the Expo
  • Motivate the partner community

Our Services

  • Budget management
  • Registration
  • Event branding throughout
  • Production and AV coordination
  • Sponsorship management
  • Speaker liaison
  • Accommodation and rooming list management
  • Event logistics
  • First point of contact for suppliers
  • Hospitality event planning
  • Event App
  • Onsite support
  • Merchandise sourcing
  • Post-event reporting


  • Exceeded the number of partner attendees with only a 20% dropout
  • Achieved sponsorship goals
  • Short lead time
  • Excellent feedback

OE also created a comprehensive and realistic financial plan for Boomi. This ensured the event remained on budget while also achieving Boomi’s event goals.



At a Glance
Client Boomi
Location Amsterdam, Netherlands
Plenary Room at the Grand Hotel Krasnopolsky
View of Amsterdam


The event took place in the Grand Hotel Krasnapolsky, Amsterdam with 300 delegates in attendance. The beautiful venue situated on Amsterdam’s main square offered views across to the Royal Palace. Day One consisted of keynotes and business updates. Day Two was a full day, starting with keynotes followed by two tracks.

A Boomi Expo ran alongside the summit with six of Boomi’s technology vendor partners showcasing their solutions and how they align with the Boomi offering. Both days finished with hospitality events for attendees to network with peers.


With the venue already chosen for the summit, OE finalised the contract for the space and worked with Boomi to understand their vision, goals, and objectives to ensure the summit was a huge success.

Boomi and OE worked closely together throughout the planning stages of the event with weekly meetings, which increased in frequency as the event drew closer.

OE was responsible for managing all planning and onsite aspects of the event, including:

Project planning and budget management

As with any OE-organised event, a detailed project plan was created to manage the event timeline using online project management software. This allowed Boomi to see the progress at every stage of the event planning process, as OE created and delivered against critical milestones, from sourcing suppliers to managing delivery.

Venue management

This included contract negotiation on Boomi’s behalf as well as all pre-event and onsite management.

OE transformed the space in the Hotel, working with local suppliers to design and build a main stage in the conference room, branding and signage planning to "own the space" and creating a solutions expo – with custom-built pods showcasing Boomi’s solutions as well as some of their complementary technology vendor partners’.

Production and AV management

Working with a location AV partner and bringing in our own production manager, OE oversaw all aspects of AV and production to ensure a seamless conference with the wow factor on opening. The stage set was striking and within budget.


OE managed all aspects of the accommodation booking for guests and Boomi attendees. This included multiple hotel options as well as managing VIPs including welcome amenities and room drops.

Event registration

OE’s onsite print-on-demand registration process ensured delegates were welcomed and registered swiftly and seamlessly – badges printed within a few seconds, while guests were offered Boomi-branded delegate gifts

Branding and signage

The branding and signage planning ensure Boomi owned the space as well as ensuring delegates found the space easy to navigate via the way-finding signage.


Delegates were given Boomi branded puffer jackets, fun Holland-themed Boomi branded socks (in three designs – Windmills, Tulips, and Cheese!) as well as notebooks, pens, and stickers


This included smaller intimate dinners for Executive attendees as well as larger drinks receptions and group dinners. OE ensured all hospitality was in close proximity to the venue.

The Outcome

With meticulous planning, OE's experienced team of event staff created a successful event that fully met Boomi’s brief. Both client and attendee experience was very positive. The 2023 EMEA Partner Summit planning is now in progress, with the event set to be larger and hosted in London.

About the Client

Boomi is a software company that specialises in integration platform as a service (iPaaS), API management, master data management and data preparation.

To find out more about virtual, in-person or hybrid event organisation from Outsourced Events, speak to Denise Sharpe on +44 (0)330 460 6007 or email


Social media from Boomi's EMEA Partner Summit