To mark 25 years in business, Outsourced Events set out to answer one important question: what's really on the minds of tech marketing leaders right now?
The Confidence Code is our original research into the pressures and priorities shaping 2026 and beyond. From performance, budgets and channels, to AI integration, specialist talent and proving value in an increasingly complex buying landscape. With contributions from senior tech marketers from Boomi, Medidata, Recorded Future and Mimecast.
The Confidence Code
The results
100% expect to hit their targets
99%report improved ROI
83%think they're ahead of their peers
"One thing that’s been key over the last 12 months and moving forward is tech alliances. Combine with other businesses to create solutions that work for customers. There’s power in numbers.”
Laura Garrido - Vice President Global Partner Marketing & Strategic Partnerships at Mimecast
