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In Focus: Swapcard

Author: Eden Comins
Job Title: Marketing Executive

Telescope in hand looking over a lake, image from blurry to focussed.

In Focus

Outsourced Events would like to present to you our ‘In Focus’ articles in which we will take the time to reflect on our experience with the virtual event platforms, specific tools and technologies available. We hope that these articles will provide you with some more information about technologies and us as a company.  In this first article we would like to take a look at the platform Swapcard.

Swapcard In Focus

In October Outsourced Events attended an annual conference as an exhibitor which, like many events this year, had been forced into the virtual sphere. From the wide range of platforms now available on the market Swapcard was chosen as the best fit for the conference which featured 250 exhibitors globally and 1,600 attendees.  Swapcard was founded in 2013 and describe themselves as ‘a virtual tradeshow and conference platform, powered by artificial intelligence’.  

An exhibitor on Swapcard

As an exhibitor it does tend to be harder to get the same ROI during virtual events as you do during live events due to the lack of chance encounters. However, Swapcard utilises AI to connect delegates and exhibitors to one another. The matching and promotion tool was both beneficial and efficient in the scope of a large tradeshow in connecting delegates to each other and exhibitors to delegates.  

Unlike other platforms Swapcard does not create a virtual exhibition floor on your screen, instead it uses a clean and clear interface, similar to some social media, making it familiar to us as consumers. However, as an exhibitor this did limit the number of networking opportunities but if you are proactive in approaching delegates and are visible in forums, on live chats and on social media this can be overcome. Swapcard offers a functional platform, giving delegates, exhibitors and organisers alike an intuitive and user-friendly experience.

Moving around the platform

A small detail that as an exhibitor was much appreciated was the ability to minimise the session screen and continue to move about the platform whilst in session. This proved useful when interacting with fellow attendees in the education session chats, as we were able to look at their profile whilst simultaneously setting up meetings or exchanging thought leadership articles.

Similar to many other platforms, Swapcard also enables event organisers to keep content up on the website and accessible to delegates post-event.

If you would like to discuss anything mentioned in the article or need assistance with an event, please do not hesitate to get in contact with a member of our team today on info@www.outsourcedevents.com.

*Disclaimer: This article was not paid for and is not a full review of the platform but our opinion of the platform based on our experience as an exhibitor.

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