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UK ERP HeadtoHead™ 2016: Event Marketing


Project: UK ERP HeadtoHead™ 2016 - Event Marketing
Location: Reading
Dates: 02-03-2016 — 03-03-2016

The team at Outsourced Events was appointed to support Lumenia Consulting  with event marketing for the launch of the UK ERP HeadtoHead™ 2016. Lumenia  is a boutique management consulting organisation, specialising in the development of business systems strategy and the selection and implementation of enterprise applications – particularly Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems.

Unique Event Format

The Reading event was the fifth ERP HeadtoHead™ and the first to be held in the UK; the four previous events having been held in Ireland. The unique format pitched 11 ERP products against each other, the vendors having to follow a script when presenting. This allowed the delegates to compare like for like and with a well-regarded award for best vendor presentation up for grabs, the vendors were encouraged to follow the script and ensure that they delivered valuable content for the delegates.

Event Marketing

The team at OE, were tasked with creating and instigating a marketing campaign to acquire delegates, as well as supporting Lumenia on site and providing registration services on the day. OE also provided advice and expertise on event best practice to support Lumenia in giving their vendors and delegates the best experience possible.

To find out more about conference organisation from Outsourced Events, speak to Denise Sharpe on +44 020 8995 9495 or email enquiries@outsourcedevents.com

INFO BYTES

>80

High quality on target delegates

 

11

ERP Products on show


Many, many thanks again for all your work

Linda Davey
Marketing Manager
Lumenia Consulting

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