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ECOC 2017 – From the Lab to the Field, VIAVI has You Covered: Trade Show Support


Project: VIAVI Solutions at ECOC 2017 - trade show support
Location: The Swedish Exhibition & Congress Centre, Gothenburg Sweden
Dates: 17-09-2018 — 21-09-2017

Our services

– Budget management
– Production and AV coordination
– Event logistics
– First point of contact for suppliers
– Welcome reception on stand
– End-to-end lead retrieval
– Onsite support
– Accommodation management
– Event theming and props
– Giveaway sourcing
– Post event reporting


Outsourced Events was appointed to provide trade show support for VIAVI Solutions at ECOC 2017.

VIAVI Solutions is a global leader in both network & service enablement and optical security and performance products and solutions.

ECOC is a key event in the VIAVI Solutions calendar and allows VIAVI to showcase their products and solutions to the EMEA demographic. To enable VIAVI to get the most out of their attendance at this event, they sought the services of Outsourced Events (OE), allowing them to focus on their customers engagement targets while OE got on with what they do best.

Outsourced Events was the first point of contact for suppliers and builders, managed everything from event logistics, to stand build requirements and signage, to budget management, sourcing of accommodation and giveaways, right through to event reporting. OE coordinated an on-booth welcome reception on the first evening to drive VIAVI and Channel Partner customers to the stand to converse with the VIAVI team and interact with the products on display.

During the show, VIAVI showcased four demo stations, held a daily raffle and participated in two speaking sessions as part of the ECOC program, increasing brand awareness at the event. To get the most out of exhibiting at ECOC 2017, OE arranged thorough briefing sessions with the VIAVI Solutions team in the run up to and onsite at the event. These sessions focused on key themes and messages, lead capture, customer meetings in VIAVI’s dedicated meeting space and encouraging prospective and existing customers to converse with the VIAVI Solutions demo and sales teams with the use of e-communications and social media.

It was fantastic to see how supporting VIAVI Solutions pre-event, onsite and post event contributed towards their success at this event. The OE team enjoyed working closely with the VIAVI Solutions team to make this event a fantastic success.

To find out more about conference organisation from Outsourced Events, speak to Denise Sharpe on +44 020 8995 9495 or email enquiries@outsourcedevents.com

INFO BYTES

159

Achieved booth scans against a target of 50

50+

Customer meetings against a target of 35

327

Exhibitors

5900+

Attendees


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