+44 (0)330 460 6007

The Office Group, 1 Lyric Square, London W6 0NB


Project: Boomi’s EMEA Partner Summit 2022
Location: Amsterdam, Holland
Dates: 07-06-2022 — 10-06-2022

Our Services
– Budget management
– Registration
– Event branding throughout
– Production and AV coordination
– Sponsorship management
– Speaker liaison
– Accommodation and rooming list management
– Event logistics
– First point of contact for suppliers
– Hospitality event planning

– Event App
– Onsite support
– Merchandise sourcing
– Post event reporting

Boomi’s EMEA Partner Summit gathered their partner community together from across the region after a 2 year break due to Covid_19 – hosting the event in Amsterdam, Holland.

The Boomi team appointed Outsourced Events (OE), in March 2022 to deliver their annual EMEA Partner Summit in June of the same year. Despite the short-lead time OE was able to deliver an exceptional event.


Develop the Partner Summit which will:
• Update and energise partners to #GoBoomiIt
• Showcases Boomi’s focus and commitment to their partner community
• Shows the growth in their channel
• Allow Boomi to educate, inform and network
• Provides face to face time with Boomi experts in the Expo
• Motivate the partner community


The 1.5-day event took place in the Grand Hotel Krasnapolsky, Amsterdam with 300 delegates in attendance. The beautiful venue situated on Amsterdam’s main square offered views across to the Royal Palace. Day one consisted of keynotes and business updates and day two a full day, started with keynotes, followed by 2 tracks. A Boomi Expo ran alongside the summit with 6 of Boomi’s technology vendor partners showcasing their solutions and how they align with the Boomi offering. Both days finished with hospitality events for attendees to network with peers.


With the venue already chosen for the summit, OE finalized the contract for the space and worked with Boomi to understand their vision, goals and objectives to ensure the summit was a huge success.

Boomi and OE worked closely together throughout the planning stages of the event with weekly meetings, which increased in frequency as the event drew closer.

OE was responsible for managing all planning and onsite aspects of the event, including:

Project Planning and Budget Management

As with any OE organised event, a detailed project plan was created to manage the event timeline using online project management software. This allowed Boomi to see the progress at every stage of the event planning process, as OE created and delivered against critical milestones, from sourcing suppliers to managing delivery.

Venue Management

This included contract negotiation on Boomi’s behalf as well as all pre-event and onsite management.

OE transformed the space in the Hotel, working with local suppliers to design & build a main stage in the conference room, branding and signage planning to ‘own the space’ and creating a solutions expo – with custom built pods showcasing Boomi’s solutions as well as some of their complimentary technology vendor partners’.

Production and AV Management

Working with a location AV partners and brining in our own production manager, OE oversaw all aspects of AV and production to ensure a seamless conference with the wow factor on opening. The stage set was striking whilst still within budget.


OE managed all aspects of the accommodation booking for guests and Boomi attendees. This included multi hotel options as well as managing VIPs including welcome amenities and room drops.

Event Registration

OE’s onsite print on demand registration process ensured delegates were welcomed and registered swiftly and seamlessly – badges printed within a few seconds whilst guests were offered Boomi branded delegate gifts

Branding and Signage

The branding and signage planning ensure Boomi owned the space as well as ensuring delegates found the space easy to navigate via the way finding signage.


Delegates were given Boomi branded puffer jackets, fun Holland themed Boomi branded socks (in 3 designs – Windmills, Tulips and Cheese!) as well as notebooks, pens and stickers


This included smaller intimate dinners for Executive attendees as well as larger drinks receptions and group dinners. OE ensured all hospitality was in close proximity to the venue.

The outcome

With meticulous planning OEs experienced team of event staff create a successful event, which met Boomi’s brief. Both client and attendee experience was very positive. The 2023 EMEA Partner Summit planning is now in progress with the event set to be larger and hosted in London.

About the client

Boomi is a software company that specializes in integration platform as a service (iPaaS), API management, master data management and data preparation.

To find out more about virtual, in-person or hybrid event organisation from Outsourced Events, speak to Denise Sharpe on +44 (0)330 460 6007 or email enquiries@outsourcedevents.com


Exceeded the number of partner attendees with only a 20% dropout

Achieved sponsorship goals

Short-lead time

Excellent feedback

OE also created a comprehensive and realistic financial plan for Boomi to ensure the event remained on budget whilst it achieved Boomi’s event goals.

Outsourced Events | The Office Group, 1 Lyric Square, London W6 0NB   |  Telephone: +44 (0)330 460 6007   |  C O N T A C T

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