Jo started her career in the IT sector in The Netherlands and moved to International Trade Management for several years when she joined the Netherlands Embassy in London as Trade Attaché. Through this, she has gained extensive experience in event management, covering multiple sectors both in public and private organisations. Jo has highly experienced in all aspects of tradeshow management, taking care of everything from setting up logistics processes for recurring events to sponsor liaison. Jo has worked on many tradeshows for VIAVI the biggest ones being: Mobile World Congress in Barcelona, ANGA COM in Cologne and ECOC (multiple locations). In her spare time, she loves to read and travel and has a keen interest in interior design.