+44 (0)330 460 6007

The Office Group, 1 Lyric Square, London W6 0NB


Project: EMC Record Breakers Tour
Date: 19-01-2011

A global leader in business data and IT services, EMC relies on Outsourced Events for their international program of conference, training and marketing events.

Key events include the annual EMC Service Provider Summits and the seven EMC Forum events spread across the EMEA region; including South Africa, Russia, Spain, Sweden, France, Turkey and Israel.

Also included in the mix are high-profile, one-off events such as EMC’s “Record Breakers” mega-launch in January 2011 which was carefully co-ordinated with simultaneous events in New York and Singapore. This major product launch saw the unveiling of an unprecedented 41 new products. Picking up the “record breaking” theme, the London event saw a successful attempt to break the record for the world’s largest ball of magnetic tape, as certified on site by representatives of the Guinness Book of World Records. The two-day event, for 300 invited guests from across Europe, involved the OE team transforming London’s Kings Place with floor-to-ceiling branding. All the logistics were taken care of, including marketing and publicity, online registration, travel and accommodation for guests and speakers, on-site catering and evening hospitality, which included dinner at the Michelin-starred restaurant Rhodes 24, high above the City of London in the iconic Tower 42.

For over a year, we’ve been helping and supporting EMC and in April 2011, Outsourced Events was named us as EMC “Preferred Supplier” for Europe, the Middle East and Africa. Here are just some of the reasons why;

  • Global reach – proven track record of organising events not just in the UK and Europe but worldwide
  • Experience – from intimate seminars to major events, we understand the needs of the technology sector
  • Efficiency – we work as an extension of your team to deliver outstanding value for money

If you would like to discuss how we could help you with your events, contact Denise Sharpe or call +44 208 995 9495.



transformed London’s Kings Place with floor to ceiling branding


with simultaneous events in new York and Singapore


new products unveiled

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