Dell Cloud Client-Computing, formerly Wyse Technology, offer end-to-end solutions for desktop virtualization, partnering with other established companies like Citrix and VMware. Since 2010, the Outsourced Events e-Comms team has supported the EMEA wide communications plan, which included their transition from Wyse to Dell Cloud Client-Computing.
Having worked in the technology sector for over fourteen years and with a dedicated e-Comms team, Outsourced Events were well placed to provide the service. Working with their in-house team, liaising with a bank of suppliers including copywriters, translation services and designers, Outsourced Events executed product promotions, event & webinar invitations, seasonal promotions, partner communications, newsletters and more.
As well as build, the service included: data management, with cleaning, monitoring and uploading; data segmentation, to ensure that contacts received a relevant message and in the appropriate language; creating feedback forms and pushing these to the appropriate sales and marketing teams; proofing and quality control to ensure that brand guidelines were consistently followed and that the e-DMs were of a consistently high standard, thus improving engagement.
Finally, Outsourced Events were able to deliver a post campaign report and analysis to help the client to recognise what was driving engagement and therefore to plan future communications.
To find out more about e-Comms and how the team from Outsourced Events could help you, contact Freya Breitenbach on +44 020 8995 9495.
– Copywriter liaison
– Translator liaison
– Design & graphics liaison
– Data Management
– Communications Schedule Management
– E-mail system set-up
– Segmentation Management
– eDM build
– Data analysis
– Proofing & Quality Control
– ‘Call me’ form build & management
Individual emails sent*
Different countries engaged*
*since October 2011