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theSOURCE: January 2014 Issue

Outsourced Events


So, here it is! Another New Year! 

Many event marketers have been busy reviewing what worked and what didn’t, and have already set strategies, budgets and plans for 2014.  With that in mind, we’ve packed this edition with valuable information and tips to help you get the best return on your events.

This week, the city of Milan in Italy welcomes Cisco Live, so you’ll find some tips to help you when visiting. You’ll find our recommendations for the best restaurant and venue as well as a brief introduction to the city.

If you’re planning to exhibit at any of the technology events such as the VMware forum series, Cisco Live or the SAP forums, then you’ll love our tips on maintaining brand consistency when liaising with so many different agencies and venues.

We also have a guest blog from social media and communications specialist, Lance Concannon, who outlines social media trends for 2014.

If you still need more advice, don’t worry: we’re here to help. Call for a chat on 0208 995 9495, or drop us a line.

The Outsourced Events team.


How maintaining a consistent brand across multiple events isn’t as hard as you think
If you’re planning to exhibit at any of the tech forums this year, like SAP, VMware or Cisco Live, then you could be liaising with multiple agencies, working with different Field Marketing Managers and subject to particular stipulations at each location.
Maintaining a consistent brand message may seem like an insurmountable task, but it’s not as hard as you think… Read More
Social media trends 2014
We asked Lance Concannon, founder of Disruptive Communications and a digital communications specialist, to give his thoughts about the latest trends in social media… Read More
Case Study: Stratospheric launch for Telstra’s new cloud proposition

Are you planning an event to launch a new product or service? Wondering how to ensure you have a minimum of no shows? Then you need to ensure that
it creates a real buzz.

That’s what our clients Telstra did when they hosted “Christmas in the Clouds” to mark the launch of the extension to their cloud proposition…

See the case study >>



We really enjoyed the Forum in both Cape Town and Johannesburg and we generated a fair amount of opportunities. Thank you so much for your hard work as well. Was such a pleasure dealing with you and your team!
Ashleigh Armstrong
Marketing Division
I was very impressed with the portal and that this made everything much simpler to submit and was very clear and easy to work with. I found my interactions with you to be very efficient and pleasant too – thanks so much for everything!
Nicki Hall
Global Marketing Manager
Internet Solutions
January 2014 ISSUE
Restaurant of the Month
Emilia & Carlo, Milan

Housed in an early 19C palazzo, this trattoria has a rustic feel with arches and wooden beams, creative contemporary cuisine, and a fine choice of wines. Colleagues ate there last night and would highly recommend it! Included glass of bubbly on arrival and having ordered 4 courses it actually became an 8 course tasting menu with all the lovely little extras delivered between courses.

To find out more visit their website >>

Venue of the Month
Boscolo Hotel, Milan

Fabulous avant-garde hotel in the centre of Milan’s historical quarter. Built in a former bank, the Boscolo Exedra Milan mixes the old and the new with true Italian style. The meeting rooms are sophisticated and packed full of new technology, perfect to impress your delegates.

To find out more visit their website >>

Location of the Month
Milan, Italy

You’ll find all the designer’s flagship stores in the “Quadrilatero D’Oro” with boutiques and discount outlets in the streets surrounding it. If you have any free time, the Duomo (Cathedral) is a “must-see” as well as Da Vinci’s “Last Supper”, painted on the wall of the refectory adjoining the Basilica di Santa Maria delle Grazie. The city also has an efficient transport system including an underground system, buses and trams. As with everywhere else in Italy, don’t try to hail a taxi, they won’t stop, you have to find a taxi rank.

For more information on Milan
visit this website >>


SevOne Channel Event

CISCO Live Milan

TM Forum Big Data Focus Amsterdam
CES14 in Las Vegas earlier this month showcased the growing trend for wearable technology. Fitness wrist bands that integrate with mobile apps are not a new concept, but due to the rapid advance in micro technology, they are becoming more sophisticated and affordable. 

We’ve been looking at one such band, the  “Fitbit Flex” as a potential event giveaway. Melissa Peyronny, one of our Event Execs, has been trialling the band which counts your steps, calories burnt and distance covered as well as assessing the quality of your sleep at night and wakes you silently in the morning; definitely all good to know when at an event!

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