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theSOURCE: December 2013 issue


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THE SOURCE - OUTSOURCED EVENTS
Decisions, decisions! 

The end of the year is zooming into view – and many event marketers are busily reviewing what worked and what didn’t, and setting strategies, budgets and plans for 2014.

With that in mind, we’ve packed this edition with valuable information and tips to help you make great choices about the New Year.

If you’re planning an international event, you’ll love our new report, benchmarking like-for-like delegate costs at 23 locations across EMEA. And if that’s not enough, there’s also a five-step guide to choosing which exhibitions are right for you.

If you’re still undecided at the end of it all, don’t worry: we’re here to help. Call for a chat on 0208 995 9495, or drop us a line.

The Outsourced Events team.

NEWS
Where to hold your international event: EMEA delegate costs compared

International marketing event budgets are increasing, but that doesn’t mean there’s money to waste. Return on investment is as important as ever – and costs vary wildly between countries. How do you get value for money?

That’s where our new EMEA Cost-Per-Delegate Benchmarking Report comes in. 

It’s a like-for-like comparison guide of current delegate costs at 23 locations – throughout Europe, the Middle East and Africa – plus helpful hints on travel, choosing a location, and how to secure the best possible deal. And it’s yours.

(You’re welcome.)

Which location offers the best value? Find out here >>

Deciding which events to attend in 2014? Follow our fool proof five-step guide 

If you’re still choosing where to exhibit in the New Year, the chances are you’re drowning in media packs and floor plans, with friendly
salespeople ringing your phone off the hook.


Relax: we’re here to help. 

This five-step guide to setting your 2014 events strategy gives you a clear, simple framework to spot the best opportunities and spend your time, and budget, wisely.

Plan for 2014 in five simple steps >>

Case Study: Want contact details? Throw people out of a plane… 

If your objective for an event is to make a real splash – to be the one
exhibitor everyone’s talking about – then you need a big, bold idea.

And when Trend Micro asked us to make the most of its Platinum Sponsorship at VMworld Europe 2013, it’s safe to say we delivered exactly that. We inspired them to add a skydiving simulator to their presence.

The result? 1,100 contacts, from 864 companies in 69 countries.

Find out how, and why >>

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Thank you so much for your wonderful team last night! It was a pleasure to work with Outsourced Events.
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Helen Park-Weir
Marketing
EFG Private Bank
Outsourced Events has become a trusted partner in process planning, event management and customer relations. I look forward to our continued partnership through 2014.
Hilary Mansor
Global Events Director
SevOne, Inc
December 2013 ISSUE
SPOTLIGHT ON
Restaurant of the Month
Torre D’alta Mar
Barcelona

If you’re looking for a restaurant with a view, this one’s for you. Housed in a converted watch tower, 75 metres above the port of Barcelona, you have to get to the Torre D’alta Mar by cable car – so as you’d expect, the view is breathtaking. They serve traditional Mediterranean cuisine, in contemporary surroundings. Oh, and did we mention the view?


To find out more visit their website >>
Venue of the Month
Hotel Continental
Oslo

Norway’s only member of ‘Leading Hotels of the World’, the Hotel Continental in Oslo has been owned by the same family for four generations. Their attention to detail and quality of service is fantastic. With capacity for meetings up to 300 people and a great city-centre location opposite the National Theatre, the Hotel Continental is one of our favourite Scandinavian venues.


To find out more visit their website >>
Location of the Month
Cape Town, South Africa

Located at the south-western tip of the continent, Cape Town is South Africa’s oldest city. It lies within the Table Mountain National Park, surrounded by golden beaches and bountiful vineyards. From lavish and luxurious hotel accommodation to a world-class Convention Centre, top class meeting venues and a modern infrastructure, it’s easy to see why Cape Town is still a top location for international events.
 

For more information on Budapest
visit this website >>

EVENTS
December

EMC Forum Ankara, Turkey
 


Citrix Executice Club, London

Sevone, EMEA Staff meeting and Christmas party

OE Christmas party, London
(there’s still time if you need help with yours!)
THE FUTURE BYTES
Our team at OE are always on the lookout for exciting new technology that could make your event stand out. 

This month we met the team from Forms2mobile.com who have a great app that could be used instead of lead scanners at an expo.

It’s very easy to create the forms via a drag and drop system, so you can dictate the information captured. It has the ability to take photos, collect signatures and email the contact automatically with content that you have written and preloaded. It even captures the geographical location, so you know which event you were at when you met the contact AND has a scanner too.

Forms2mobile.com
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