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theSOURCE: April 2013 Issue


Welcome to the April issue of theSOURCE. In this issue, we give our perspective on a recent Harvard Business Review article that looked at how organisations should consider challenging traditional approaches to remain competitive; our insights into organising events in Riyadh and a review of Circus, our restaurant of the month.  

If you have an enquiry about your next event or if there is any news you’d like to see featured, we would like to hear from you. You can contact us on 0208 995 9495 or here.

The Outsourced Events team.

Time for a new approach?
A recent Harvard Business Review article, “The end of solutions sales”, suggests that organisations need to fundamentally rethink the training and support provided to their internal and external sales teams. Responding to a request for proposal is largely a hygiene factor and, the way forward the article continues, is by turning the discussion with a customer from a clearly defined set of requirements into a thought provoking discussion around emerging needs.
It’s an old but true saying: If you continue to do the same thing, you’ll get the same results. We work closely with clients to plan and deliver events that are memorable, unexpected and, most importantly, effective.  

We have recently worked with a client, without a European marketing team, to increase brand awareness, demand for their products as well as helping to establish a sales pipeline for their newly created European channel.

We also recommended, organised and delivered a roadshow for one of our clients who had traditionally launched new products via webinars. This enabled the client to engage with their channel at the early stages of the launch and, in turn, allowed our client to share their view of the market and how to competitively position the new products. Both sides gained valuable insight from each other, strengthening partnerships and increasing sales.

If you are planning your next channel communication or product introduction, and are considering a different approach, or need inspiration, talk to us.

Take a look at our case studies too and see what events we have delivered for our clients.

Riyadh revelations
We organise and manage events throughout the EMEA region on behalf of our clients.  

The team at Outsourced Events speak eight different languages which is a great asset when communicating with venues and suppliers, however, it’s not only communication that matters: recognising and understanding different cultural values is also key.

We have organised events in Tel Aviv, Istanbul, Casablanca, Dubai, Doha and Riyadh and all are very different culturally. It was the first time we had worked in Riyadh, so one of our first objectives was to understand the cultural differences. If you are considering organising an event in Riyadh, here are some areas to consider:

  • you will need to gain permission from the hotel to hold an event where men and women will be mixing
  • provide segregated eating areas for men and women
  • ensure reserved seating is provided for women and, in some cases, this area may need to be completely segregated
  • Remember – alcohol is illegal in Riyadh, but the mint tea is delicious!

Riyadh, and the whole of Saudi Arabia is a very conservative Muslim country. Traditional roles are highly valued, and you will be expected to follow the strict codes of conduct whilst traveling within the country. Find out more about our experience of working in Riyadh.

Stop Press
Outsourced Events have been shortlisted for “Best Managed Event” in the Conference Awards 2013!
Utterly professional, always responsive and flexible, helpful and totally reliable.
I would not entrust my events to anyone else.
Leigh Quigg
EMC Corporation
The best way to predict the future is to create it.
Peter Drucker
April 2013 ISSUE
Restaurant of the Month
27-29 Endell Street
Covent Garden, London

Roll up, roll up! We enjoyed a somewhat unusual dining experience at Circus, located in London’s Covent Garden, where acrobats and fire eaters provided more fun than an Amuse-Bouche. The décor of glamour and kitsch sit nicely together, lending the necessary theatrics to the entertainment which was delivered in bite sized pieces throughout the evening. The food is fab – a selection of tantalising Pan Asian treats which are perfectly accompanied by a small but perfectly formed range of cocktails. 

Our verdict: a restaurant with an unusual twist that certainly tops the bill.



Venue of the Month
Munchen Bryggeriert
Torkel Knutssonsgatan 2

Looking for a conference venue in Stockholm, with modern facilities yet full of character? Despite its German name, The Munchen Bryggeriert (Munich Brewery) is in the centre of Stockholm and offers 14 conference rooms varying in size, flexible space and helpful staff. In November, we will be returning to the venue for the third year, managing an event for one of our clients.
Location of the Month

Helsinki may not be top of mind as a destination for a conference but with good flight connections and a short taxi ride from the airport into the city centre, we think it’s an underrated location. 

We also particularly like the diversity of the country. A third of Finland is green with unspoilt forests and thousands of islands and lakes, offering plenty of opportunities for delegates to enjoy great natural surroundings. In contrast, the city centre, with its many restaurants, bars and nightclubs makes Helsinki a vibrant capital. With its relaxed and laid back atmosphere, most of the city’s tourist attractions and hot spots are within walking distance from each other.



Just ending a busy April at the:
RSA Security Summits in Stockholm, Helsinki, Amsterdam, Paris, Munich, Brussels, Frankfurt, London and Zurich
TM Forum –
SevOne exhibition presence
Nice 13-16 May
Citrix Partner Accelerator 2013
Istanbul 29 May
Take part in our online quick question poll. We will send the first 25 entrants who complete the questionnaire a Travel Mate travel adapter.  

Have you considered outsourcing your event management?


  • No. We currently manage all of our events internally and have no immediate plans to outsource.  

  • Some. We outsource some of our events but continue to manage some internally.
  • Yes. We outsource all of our event management to an external agency.


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