+44 (0)330 460 6007

The Office Group, 1 Lyric Square, London W6 0NB


Project: Sponsorship Management for Trend Micro and VMworld
Location: Barcelona
Dates: 14-10-2013 — 17-10-2013

Trend Micro is a global leader in antivirus cloud computing security and internet content security software. As a Platinum Sponsor for VMworld Europe 2013 in Barcelona, Trend Micro approached Outsourced Events to help them to manage their presence and sponsorship at the event.



VMworld Europe is an annual event which delivers key insights into how to leverage proven VMware technology across the entire data centre – from computer, storage, networking, security and availability services to the mobile workspace. This year the theme was “Defy convention”. With over 100 sponsors and 8000 attendees, Trend Micro needed to make a big impression!


The event theme and Trend Micro’s own message, “Securing your journey through the clouds”, inspired the use of the amazing branded portable skydiving simulator that proved very popular. Added to the prize draws for iPads and bespoke t-shirts of the Barcelona skyline that were handed out to all workshop attendees, the Trend Micro event team scanned over 1100 delegates from 864 different companies and 69 different countries.


By organising all aspects of the logistics involved in sponsoring and exhibiting at the trade event, including all accommodation details; it allowed the team at Trend Micro to concentrate on strategy and converting all those leads into what looks like a healthy sales pipeline.


To find out more about conference organisation from Outsourced Events, speak to Denise Sharpe on +44 020 8995 9495 or email Enquiries@www.outsourcedevents.com



Our services

– Sponsorship & tradeshow management

– Organiser & supplier liaison

– Merchandise & collateral

– Staff registration & accommodation

– Signage

– On-site staff briefing

– On-site presence

– Post event reporting

– Post event eDM follow up

– Organising attendance of 50+ staff




Unique scans


Companies represented


Different countries represented

“The team at OE provide a great service managing our sponsorship presence at industry events.”
Chris Hepple
Marketing Manager – Events
Trend Micro (UK)

Outsourced Events | The Office Group, 1 Lyric Square, London W6 0NB   |  Telephone: +44 (0)330 460 6007   |  C O N T A C T

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