SevOne Inc provides IT performance software to some of the world’s biggest brands and has just been ranked 191 in Deloitte’s 2013 Technology FAST 500; North America’s fastest growing companies. Having joined the Outsourced Events fold in 2013, SevOne and OE worked on a marketing strategy to grow SevOne’s presence within EMEA. Their first roadshow targeting prospects in the Nordics ran from 7th to 10th October 2013.
The roadshow visited the cities of Helsinki, Stockholm, Oslo and Copenhagen in just four days. Each one day event was designed to be a small intimate meeting with the Chief Technology Officer of SevOne, Inc. and targeted CTO’s, CIO’s, Network Managers and Directors within the telecommunications industry.
The team at OE created a registration microsite for each event and managed an eDM campaign sending invites to the target audience, followed by telemarketing to boost registrations. Each event aimed to host 5-10 delegates in venues found by the OE team, who then managed the logistics and onsite execution of the entire roadshow.
To date, the SevOne team are following up on a number of leads as a result of the roadshow and have built on their network within the region that will bring them new business.
To find out more about conference organisation from Outsourced Events, speak to Denise Sharpe on +44 020 8995 9495 or email firstname.lastname@example.org
– Event communications
– Production and delivery
– Venue finding
– On-site presence
– Post event reporting
“Many thanks again for your support on the Nordic RoadShow activity! We have got a number of new contacts & leads that will bring us new business ;-)”
Country Manager Nordic & Baltics