Telstra Global is part of Telstra Corporation Limited, a leading telecommunications and information services company. They provide top-tier international customers across Asia Pacific, Europe, and the Americas with a full breadth of holistic and end-to-end solutions including managed network services, data, voice, and satellite solutions. As a Platinum Sponsor of the recent Cloud Expo Europe, Telstra Global asked the team at OE to help manage their presence at the event.
As well as managing the required admin and logistics, the OE team were given a brief that required them to create themes and ideas intended to maximise attendance at the stand, generate new interest and conversations and create brand recall. The creative had to be based on key words; Consistent, Global, Connected, Flexible, Secure and Control. After discussing a number of ideas, amongst them was global travel, Australia and Chinese New Year, the client settled on “the sweet spot”, a reference to the optimum combination of qualities.
The approved stand design was clean and fresh, with plenty of space to allow for conversation as well as two seating areas, two demo pods and two screens showing a corporate video. It also had six Perspex tubes branded with the six key words, designed to hold six varieties of sweets that were matched to Telstra Global’s Pantone pallet. The bright colours of the sweets looked incredibly eye catching and attracted over 1000 people to the stand, in fact, over 120kg of sweets were consumed over the two days! As well as the sweets, Telstra Global, had branded bottles of “Rainwater” to give away, a nod towards the clients Cloud Services. These proved very popular too with over 500 bottles consumed throughout the event. After each of the three presentations run by Telstra Global, an Usherette handed out bags of sweets and water from a branded tray directing the attendees to the stand.
According to the event organisers, the Telstra Global stand was the talk of the show and based on initial feedback, the client had some good conversations with one in particular looking very promising.
To find out more about conference organisation from Outsourced Events, speak to Denise Sharpe on +44 020 8995 9495 or email email@example.com
– Organiser Liaison
– Stand build & design
– Merchandise and collateral
– Creative promotional ideas
– Budget management
– Staff registration
– On-site staff briefing
– On-site presence
– Post event reporting
– Crowd gathering
Bags of pick and mix
Bottles of rain water from the Telstra Cloud
“Thank you so much for your hard work and effort in making the Cloud Expo such a success!
The whole team here were very impressed with the stand as were a lot of people at the Expo I gather!
Your planning for the event and the execution was superb. Abi and Debs – we couldn’t have done it without you – you were great on the stand! Can’t believe how many sweets we got through!”