My Favourite Something:
Flapjacks, reclaim yards, family get-togethers and the Strand bookstore in NYC

Outsourced Events saw our busiest Autumn season ever, with events running in numerous  cities, including….

• Istanbul
• Tel Aviv
• London
• Stockholm
• Paris
• Madrid
• Lisbon
• Dubai

And many more..

As is the case for so many companies, email plays a vital role in Wyse’s communications strategy. When a company has such a diverse client base – from the world of business and finance to education, healthcare and government – a sophisticated approach is required, and when you’re covering an area as large and varied as Europe, the Middle East and Africa, the challenge only gets bigger.

We oversee the creation, translation and distribution of all of Wyse’s email communications across the EMEA region, with the focus on nurturing the company’s broad client base rather than direct demand generation. Working hand in hand with Wyse’s regional marketing managers, we make sure that each message is finely tuned for each location and our sophisticated distribution system means the performance of each email can be fully analysed.

By outsourcing their email communications programme to us, Wyse Technology is assured of:

•       An efficient, cost-effective service

•        A complete solution, from content to translation to distribution

•        Professionalism, attention to detail and marketing know-how

In a business that moves as fast as IT, good communication is vital. As a multinational corporation on the cutting edge of desktop virtualization and cloud computing technology, Citrix Systems depends on a varied programme of events to connect with their end users customers and channel partners and keep everyone up to speed.

A key event in their calendar was Citrix iForum Edinburgh, the company’s flagship three-day user conference. When OE first took on the event in 2001, it was attracting approximately 800 delegates, 20 exhibitors and required a large contribution from the Q2 budget. Our first priority was to grow attendance while simultaneously transforming the economics of the event.

To do this, we radically improved sponsorship sales and implemented a proactive marketing campaign, combining direct mail and email marketing with targeted advertising through the event’s media sponsors. Meanwhile, introducing a bespoke online registration system allowed us not only to improve administration and payment processing but also reduce costs.

No less important was the quality of the event itself, and OE sets the highest standards for event logistics and on-site management. Working closely with the Citrix event team, sponsors and key suppliers, we arranged VIP transport and accommodation across 9 hotels in Edinburgh, on-site signage, branding, staging and AV equipment, delegate registration, catering and hospitality.

Thanks to our experience in effective event management, Citrix iForum Edinburgh was transformed into the industry event of the year.

•        Attendance was increased by 36%

•        Sponsorship was increased by 75%